• Todd Arnold

Everyone is an expert.

These past few years have been really hard. Social media has made things harder. Even before the pandemic, the fundamental flaws of social media were detectable in how it made us feel: angry, excluded, lost, inadequate. Where’s the fun, inclusion, empowerment, and purpose?

It’s no secret that this technology meant to connect us has divided us. What’s poignant is that this division did not take place as some unpredictable negative externality. No, our world has been polarized by design. Algorithms left un-policed took notice of innate human weaknesses and exploited these weaknesses for profit. We were left with unreasonable intolerance of others’ ideas and blind belief in our own. We were left with trust issues.

The ideation of Reckit derived from a quest to reestablish trust. This project started with a simple question that opened a huge can of worms: how do we know that the influencers peddling ads to us online actually believe in what they’re selling?

And it all unraveled. If anyone, who can we trust online? If no one, who should we be able to trust?

The answer: our friends from real life, the ones in whom we already confide offline.

On Reckit, you and your friends are able to share recommendations from 8 different "categories of fun." We are confident that your friend's trustworthy recommendation is just as likely to lead you to the best hole in the wall restaurant as that expert dining critic. We believe that expertise derives from trust and in the context of "our categories of fun," everyone is an expert.

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